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Menswear Label Launched by The Dadi
Liverpool’s Wade Smith has the UK exclusive of new menswear collection Huge.n this Spring/Summer. Huge.n launched by Tranmere Rovers F.C. striker Eugene Dadi and his equally glamorous girlfriend Joana Varela Da Veiga is aimed at a man who is confident, self assured, has a sense of individuality, a good physique and isn’t afraid to show it off.


  
 


The style has been described as a ‘hybrid of relaxed John Richmond meets grown up Maharishi’. This isn’t far from the mark with relaxed trousers made in high quality fabrics that can be worn daytime through to evening. T-shirts are more distinctly day or eveningwear with key daytime styles including the Huge.n logo, 14 (Eugene’s shirt number) and Who’s The Daddy (a play on the Dadi name). The eveningwear t-shirts have a distinct club influence with see through logos, backs or detail. Shirts are both long sleeved, fitted, with cuff detail; cross-over to reveal toned chest; or sleeveless with raw edge shoulder and back logo detail. Jersey pieces are all fluid shapes - polo shirts and hooded tops have unexpected detail to give each garment a sense of individuality.

Eugene is well known for his football skills, playing professional football since the age of seventeen. In 2004 he decided to put his creativity outside of football into fashion, with the love of his life Joana, who has some design experience through creating her own garments for performing on stage whilst in the band Take Five.

Huge.n’s womenswear label was launched just over twelve months ago, and has had positive reviews from customers and press.

“Our womenswear collection was a great success and will make a re-appearance in Autumn/Winter 2005. We wanted to create a menswear label to sit alongside Huge.n womenswear to offer guys something new - the opportunity to look understatedly sexy” said Eugene Dadi.

Huge.n womenswear’s clientele ranges from Jennifer Ellison to Sammy Winward. The menswear label has become a favourite among Eugene’s team mates and management staff and is set to be the style statement collection for 2005.